FIFA Guardians

Team Safe Sport

  • The Brief

    Highlight player's roles and responsibilities to achieve a safe sport for all. We all need to be a part of the change.

    Raise awareness and empower their rights.

    Conversational Script rather than listing rules.

  • The Goal

    Change the narrative of Safeguarding from existing model of simply informing, to empowering players.

    Change the message from something negative to more positive and proactive.

  • The Target

    Athlete teenagers 15+ and adults

The Solution

When the weekend comes, the number one question on the players' and journalists' minds is “Who will start the game?” “Who made the cut?”, the answer is in the Coach's hands.

Team Safe Sport is not a regular team. It's a squad of individuals who, when they come together, make football a safe place for everyone.

This is a video about what the call-up for Team Safe Sport would look like.

Click on the image to watch the video

In this project, I conceptualised the video, presented the storyboard, wrote the voice-over, briefed the casting agency, defined the tone of voice, and briefed the movie animator.

Take a look at other projects I worked on as a copywriter

FIFA World Cup Bid 2030

FIFA Futsal World Cup 2024