FIFA Futsal World Cup 2024

Uzebekistan

  • The Brief

    Create a video promoting the brand for the FIFA Futsal World Cup 2024 in Uzbekistan, highlighting the excitement of futsal and the brand story.

  • The Goal

    This video will be used for the launch of the brand on social media channels and will serve as inspiration for the creation of other animations for the tournament.

  • The Target

    Futsal fans from all over the world.

The Solution

From the streets to the world cup stage. The story of Futsal.

In this project, I conceptualised the video, created and presented the storyboard, wrote the voice-over, gave live directions to the voice-over artists, defined the tone of voice, helped select the final footage, participated in live feedback during the shooting days, and briefed the movie director.

Take a look at other projects I worked on as a copywriter

FIFA World Cup 2030 bid

FIFA Guardians